Social Media Strategist
Beverley Theresa is the owner of Throwdown Social Media and helps businesses win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as Rogers Communications and the United Nations Association. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.
With over a decade in the social media industry, she is a regular guest on podcasts, web series, and a crowd favorite featured speaker at conferences. Audiences love Beverley's humor, sass, authentic viewpoint, and real-life examples that clearly illustrate strategies and tactics to help businesses improve their social media marketing.
Social Media
Marketing Strategy
Diversity & Inclusion
Panel Discussion
Explore the unethical practices in social media marketing, from fake followers to misleading ads. Beverley shares real-world examples and teaches businesses how to identify and avoid these pitfalls while maintaining integrity in their marketing strategies.
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Tailored specifically for nonprofits and B2B organizations, this session covers effective social media strategies that drive engagement and results. Beverley highlights best practices, common mistakes, and case studies to illustrate successful campaigns.
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Learn how to create and share content that promotes equity, diversity, and inclusion. Beverley provides practical tips for integrating EDI/DEI principles into your social media strategy, ensuring your content resonates with a diverse audience.
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Dive into the specifics of optimizing and managing LinkedIn Company Pages to maximize visibility and engagement. Beverley covers everything from setting up your page to advanced tactics for building a strong professional presence and generating leads on LinkedIn.
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Founder and CEO, Growclass
Sarah Stockdale is the Founder of Growclass, Host of The Growth Effect podcast, and author of We Need To Talk About This.
Co-Founder & CEO
Lourdes, a 6x award-winning Calgary-based founder and urban planner, has founded companies in urban planning, food security, hospitality, and food tech.
Co-founder
Josh, a recovering engineer, co-founded Good Robot Brewing, expanding from one brewpub to three bars and nationwide exports. He's the voice, heart, and soul of Good Robot.
Social Media Strategist, Content Creator, Influencer, Community Builder
Linda Hoang, a top social media strategist in Alberta, founded the Edmonton International Cat Festival and created the Stop Race Based Hate tool.
